What is Mobile Marketing and Why It is Important?

What is Mobile Marketing And Why it is Important?

Do you know about mobile marketing? Why people always talk about this thing nowadays?  I think the main reason is that nowadays we can see mobile on every person's hand. We can say that mobile has become one of the necessities of people's life. And, we use mobile for many works like Shopping, Ticket Booking, Medicine, Fees Payment, etc. So, it is very important for any business.

Everyone has mobiles so, the companies use mobiles for their product marketing. By doing this, mobile marketing makes Online Business at the next level. So, there is a drastic change in the Business Model. Now, it becomes very easy to provide business to the customers and also you will get more exposure to the Market trends which results in chances of success in your business.

You might be thinking that, if mobile marketing is that much importance on any business then why it had not been thought earlier? Then, you don't have to take any tension because today I am going to provide all the information about Mobile Marketing and you don't have any confusion about this topic. Then, without any delay let's get started to know about What is Mobile Marketing and it's advantages.

What is Mobile Marketing?

Mobile Marketing Network

Mobile marketing is one of the marketing which uses mobile for their marketing. Here, all the marketing activities are done with the mobile like online shopping, SMS notification and other any type of product advertisement. According to the famous marketing specialist Andreas Kaplan, "Mobile Marketing is the marketing activity which is done through ubiquitous network and which helps to continuous interaction among consumers with the help of personal Mobile Device".

It is similar to Internet marketing where marketers need users to provide their service and advertise their products. This type of marketing needs a lot of research to know the nature of the mobile users, design the mobile platform according to them and to adopt different techniques of Mobile Marketing. Along with this, marketers must be careful whether the users are getting other advertisements through emails, SMS or MMS  to get connected with them.

Mobile Marketing, Customers and Business World

If you talk about today's business world then, Mobile Marketing is one of the scientific Marketing procedures. With the help of this, business owners can contact directly with their customers which helps them to advertise their products easily. And, also it can easily enhance the E-commerce business.

Marketers can now contact their customers according to their nature and requirement. They can know what type of products did the customer is searching through their research and they will advertise their product according to the customer's requirements.

How Does Mobile Marketing Works?

Mobile Marketing uses Ads mainly on Mobile Smartphones, tablets and other Mobile Devices. These Ads are seen in our Mobile Screen. The Ads format of Mobile Marketing may vary from each other because different Social Media Platforms, Websites, and Mobile Apps uses their own techniques to provide Mobile ads options,

Why do We Need a Mobile Marketing Strategy?

Our business needs a Mobile Marketing Strategy in the same way, the computer and wifi access- As we know that we are living in an age where there is internet and wifi. You can see almost all the people are sticking on their mobile. Also, according to a survey, about 40% of users use their Internet
time in their mobile devices. So, you have to understand to what extent people are using their Mobile Phones.

Some information about mobile statistics:

  • More than 80% of mobile device time uses for Apps and Games.
  • Compared to the computer, people browse 70% more on their mobile
  • It is assumed that Mobile Search will take over Desktop Search in the next 5 years
So, it won't be true if I say that Mobile will remain in the market for many years and within a few years, it will take over the place of traditional computers. That's by, if you haven't think about mobile marketing then think now otherwise you kept thinking later and other people will take over you. 

Types of Mobile Marketing Strategies

Mobile Marketing

There are many mobile marketing strategies. But, it works according to the business, Its works according to type of business, which industry, target audience, and budget. Let's know about this more.

App-Based marketing:

Mobile Apps are used for Mobile Advertising. As we know, more than 80% of people use apps than others on their mobile so, you don't have to develop a new app for Marketing.  With the help of services like GoogleAdMob, advertisers can develop Mobile ads and they can advertise on other third-party mobile apps.

Facebook also helps Advertisers to develop ads like you advertisers can advertise in facebook mobile app. Facebook places the Promoted Post ads in such a beautiful way that Users don't know that whether it is Feed or Ads.

In-Game Mobile Marketing:

In-game mobile marketing are those mobile ads which are appeared in mobile games. These are seen as in-game ads banner pop-ups, full-page image or Video ads and are seen while screen is loading.

Location-Based Marketing:

Location-Based marketing is specific marketing because the ads within it is only shown when the user is in a targeted location. And, the business is provided according to that location.

Mobile Search Ads:

These are the basic Google Search ads that are made for the mobile and there are extra add-on extensions like click-to-call or maps.

Mobile Image Ads:

These Image-based ads are designed according to your mobile and it is shown in the Mobile devices.


With the help of SMS as well the Advertiser can send ads of their product n the user's mobile device.

Google Mobile Ad Extensions:

If you are developing Mobile Search Ads with the help of Google then you can use Google's nifty mobile ad extensions which have many wonderful features like:-

1.Mobile Site Links:

With this mobile site links, mobile users can easily jump to specific pages and they don't have to wander. Sites Linking is very important in Mobile Marketing because it makes very convenient for the user in mobile devices. 

2.Click-to-Call Mobile Ad Extension:

There is a "call" button ad at the bottom of the click-to-call extension. And, if any user clicks that, then it will automatically generate a business number in User's mobile device.
It makes benefits to the advertiser as well as the user because they can get the needed number easily also helps to buy easily. And, it will make the business easy.

3.Google offer for Mobile:

Google offer that type of mobile ad extension through which advertiser can write discount offer and coupons at the bottom of ads. This special offer will attract users who tried to ignore ads.

4.Click-to-Download Ad Extension:

It is quite similar to Click-to-call but here is the Download page instead of generating phone number where Advertiser is already pre-selected.

5.Local Ad Extensions:

Among all the ad extensions, Local Ad Extensions is very important because within 3 searches there is 1 search local Mobile Search. Now, you can imagine how important it is compared to others.
So, in today's Mobile Marketing Strategy local ad extensions have an important role. And, also it links the user's mobile numbers with Google Maps so that they can get the user's location.

Best Practices of Mobile Marketing

Here, I will give information about the Mobile Marketing Tips which helps you to use all the features mobile.

  • You must be clear and concise                                                                                                         As we all know that, the size of the mobile screen is very small so you have to write the words properly otherwise the users reject to read. So, you have to write Ads clearly and concisely.                                                                                                  
  • Optimize Ads according to the Local Search                                                                                 As I already mentioned that, within 3 searches there is 1 local search. So, you have to become more careful about Local Search and can get more users locally.                                                                    
  • Give importance to your audience                                                                                                 You have to recognize your audience properly. You have to know which domain is the Visitor is searching for. For example, if any of the users is Gamer then you have to promote in-game ads or if any of them is Tech Savvy then you have to provide ads related to the Technology.                      

Privacy and Security in Mobile Marketing

You can't ignore privacy and security. You have to maintain the User's contact numbers and other details properly. Marketers have the responsibility of taking care of the User's detail so that it can't be misused. You have to follow some steps for this:-

1. Don't share customer's important details to others whatever might be the situation

2. Marketers need permission to send a message to the users. And, during this process users must have the option to enable and disable according to their choices.

I hope that I have given all the information about the Mobile Marketing to all my readers. And, I also hope that you have understood this topic.

If you know extra information about mobile marketing and also any queries about this topic then you can write on comment below. If you like the information then please don't forget to share on your Social Networking Sites like facebook, twitter, etc.

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